Introduction To Marketing Services
No matter how attractive your site is, it will produce nothing unless you let someone know that it's available.
We’ve been providing Optimization, SEO marketing, email marketing, and Google advertising services since 1996. If you want to focus on google, there are basically two ways to get your site on Google. The quickest way is to use Google adwords, while this is the quickest way to get your site on this major search engine, it can also be the most expensive. The other way to get your site positioned on googles major search engines is through ORGANIC search results. We have an 85-95% success rate, view our sample results here.
Our marketing services are designed to increase your websites exposure which increases your site visits thus translates into sales for your business. There are a variety of marketing related services available that are used to complete this task. We've listed the most popular marketing services we use to accomplish your marketing goals. Just click each title for a summary of these services.
How Much Does SEO Cost?
SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as easy to measure, as many marketing activities may impact organic search traffic.
Ranking nationally for a highly prized keyword that may be $10 per click in AdWords will have far more costs associated with it than ranking for a locally oriented keyword. But even on a local level, there can be huge variability — and whether you want to rank in a state, county, city, town or micro-area like a borough or village will influence how difficult this will be. This, of course, influences the price of SEO for your unique situation.
- Situation. Where are you listed currently?
- Objectives. Where do you want to be?
- Timeline. How fast do you want to improve?
Only by looking at these three elements can any agency calculate how much SEO should cost for your business.
Let’s consider the following example:
- A local business site currently ranks in the 12th position for their main target keyword (and variations thereof).
- Competitors on first page have more links and higher authority metrics.
- Competitors have invested more in local SEO.
With this information, some metrics can be determined:
- An approximate amount of links
- An idea of how much work is needed on the local SEO front
- A rough timeline to achieve this
- By analyzing your current situation, understanding your objectives and determining the required timeline, we can calculate a price. There are lots of variables here, and we don’t always know what your competitors are doing, but an attempt should be made to calculate the level of work required and subsequent price.
And of course, the industry will in part determine costs. If you make $100 from a new customer, you can expect to pay less than if a customer is worth several thousand dollars. The marketplace, to some extent, regulates price (assuming the work is done properly). It is all about return on investment.
The last variable is maintenance and keeping your flag flying once visibility has been achieved. SEO is a moving target. You step up your game, and the competition does the same. It’s tough, and the best approaches need to be tailored to the unique situation and goals of the business.
This is why simple SEO KPIs like keyword rankings are not enough, and a more considered approach to measuring SEO success is almost always required to track progress.
High-quality SEO vs. cheap and nasty
A few weeks ago, a local PPC client called and detailed a sales call they had received from a local SEO firm. This firm was trying to sell them SEO and detailed the process that they would use to build backlinks. The gist of this process was to find relevant websites that had expired, buy those sites, and then place content on them that links to the target site.
This is essentially a PBN (Private Blog Network), a network of sites that is under the control of a single entity (in this case, the SEO company) and used to artificially build links. This approach has many names: link farm, link network, blog network and so on. This is what Google would classify as a link scheme, and it’s something they have been targeting with manual penalties and algorithmic adjustments since 2014.
Thing is, this client was sold. They wanted it. After all, it sounded too good to be true. But when things sound too good to be true, they often are. Really, alarm bells should have been ringing when this supposed SEO company was doing speculative telesales. But that is a whole other story.
The point here is that there are services in the US that offer SEO for ($150) per quarter. Or $50 a month. Realistically, what kind of marketing can be done for $50 a month? These services are either doing nothing or utilizing owned networks of sites to add links.
At best, they are largely ineffective. At worst, you could end up with a penalty or some form of negative equity. Cheap, yes. Nasty, most definitely. If you are building a long-term business, you don’t want to focus on these bottom-of-the-barrel strategies.
The takeaway here is that you are responsible for what is done in your name. If you employ a cheap SEO company and don’t do the research, then this will be very much your problem when things don’t work (or you are penalized).
If you are building a business, you need to play by the rules of the biggest marketing platform out there. And the rules are not always terribly clear. But think in terms of value and common sense, and you won’t fall foul of the thousands of frankly unethical, back-street SEO companies out there.
It is not all bad news, though. There are over 5 million small businesses in the UK and around 30 million in the US, and the majority of these have really poor SEO. So, the barrier to entry here is often not terribly steep. Just remember the four variables of situation, objectives, speed and quality.
SEO prices in the US
Moz published the results of a survey on SEO providers that included pricing, and it showed a huge range of monthly pricing. These prices are not specific to small businesses, but still, they give you an idea.
What is the average monthly marketing billing?
- 14% — less than $500
- 37% — $500-1,000
- 29% — $1,000-2,500
- 20% — $2,500-5,000
There is a lot of variation out there, but the majority of businesses are spending less than $5,000 per month on SEO in the US based on this survey. Remember, these prices likely map to the level of difficulty and scope of the project. Those paying less than $500 per month are probably local businesses!
What should you be spending?
The prices above are all relative, though. If you are a small but national business in a competitive space, then you are going to need to pay more for SEO than a small business in a local space. Think e-commerce online store versus a local plumber. The size of your market and potential profit will to some extent dictate what you should be spending to be in the running.
So, what should you pay? How do you determine the value of SEO? The only true answer to this question lies in your business and current situation. If profits are big, expect more competition. If profit is low, then typically, there will be less competition. If you have a long way to go, expect to pay more than if you just need a final push into the top three.
ROI: Why ‘How much does SEO cost?’ is not the right question
At the end of the day, return on investment (ROI) is what matters. If a lead costs you $20 from paid search, $15 from social ads or $5 from organic search, then organic is a highly valuable channel which offers the best overall return on investment. Our initial anaylysis will determine your estimate rate.
Measuring these factors is not always easy but is absolutely essential to understanding what the return is on all your digital marketing activities. And for the many customers we serve at Bowler Hat, SEO and organic search still tend to deliver the best overall ROI. This is true when we look at brand awareness, engagement and across the full spectrum of conversions from lead generation to sales.
Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members.
You'll create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you'll build strong connections with your audience that lead to referrals, repeat business and loyalty.
Up To 500 Contacts
1. Appear in the most possible local searches with Guaranteed Presence
We makes sure your listings are present with the correct information. It automatically adds missing listings, and it updates critical fields like name, address, phone number, and categories across our network. Change your information anytime and it will update everywhere.
2. Stand out and look great with Enhanced Listings
Add Photos, Descriptions, Promotions, to your listings on each site on our network. Let your customers know about specials, new products, important announcements, changing hours, or anything else. Simply enter the information into your PowerListings account and watch updates occur across the network at blazing fast speeds.
3. Track local search performance with full analytics
Track your impressions and profile views at the local level by partner with full analytics on your local search performance. See which specials you run drive you more traffic, and watch if you get a lift from filling out your listings with rich content.
Site Analysis/Research Services - If you have a website, you need this service.
Our Site Analysis Services lets you track your existing marketing position, your competitors position or both. It also helps you select the best keywords, get an approximate costs for Google adwords and helps plan an effective strategy for a successful marketing campaign.
- We have a variety of reports that we can run for both your website and your competitors.
- We can run one report or a package of reports one time, weekly or monthly. Contact us at 478-922-8979 for samples or additional information.
Our clients marketing reports includes some major tools that help you get a global picture of your websites performance from a marketing perspective. Some of these reports are available in our marketing campaigns. These additional reports are made available as a one time, weekly or monthly service. If you want any individual report ran, please contact us at 478-922-8979.
Search Engine Advertisement
Internet Advertising Services - These are the services that are geared the direct advertising on the Internet.
Because we do not currently provide these services directly, we suggest you use your favorite search engine and type in “Internet advertising” and review the companies provided.
Google Marketing Services - These are Google advanced services. They include, but are not limited to:
- Google Adwords
- Google Product Ads
- Google Re Marketing
- YP.com, kudzu, bing local, yahoo local, home advisor & 30 others
We can do this research for you and give you our recommendation based on your budget. Call us today 478-922-8979 for more information.
Article Creation & Submission
Articles are the most powerful and potent promotional tool of INTERNET marketing and can jump start your website and its popularity. Articles are capable of being variously employed and can generate the required result in a short span of time. These articles are necessary for submission to article directories for the generation of enhanced traffic and back-links. Informative articles are crucial in enhancing the qualitative content of the website and making it more interesting.
There are thousands of search engines and directories, however, we focus on the ones that are the most popular and relevant. Any other submissions are optional, but may be included in your individual campaign. More details about articles here.
Press Release/Article/Blog Sites Article Directories
Press Release Creation & Submission
The INTERNET offers an unlimited potential for promotional activities through the utilization of press releases. The press release is a significant tool for INTERNET marketing and promotion of any web presence. These releases are capable of distribution through several means including emails and genre specific portals. Once your press release is indexed by the search engines, it is capable of drawing attention and qualitative traffic to your website and gets the business into focus. More details about press releases here.
There are thousands of search engines and directories, however, we focus on the ones that are the most popular and relevant. Any other submissions are optional, but may be included in your individual campaign.
Press Release News Sites
Search Engine Optimization & Placement
No matter how attractive your site is, it will produce nothing unless you let someone know that it's available.
Our search engine optimization and placement services focuses on the top 3 search engines on the Internet: google, yahoo and bing. Our marketing services are designed to increase your websites exposure which increases your site visits thus translates into sales for your business.
Features Of Our Complete SEO Marketing Services
Long Tail Keywords
Initial Keyword Assessment
Keyword Analysis (updated as needed)
Keyword Identification For Your Business
Comprehensive Website Audit Each Month
Competitor Analysis (1 competitor)
Website Structure Analysis
Google Webmaster Setup and Monitoring
Initial On Page Optimization
Site-map Creation & Submission
Robot.txt File Created (updated as needed)
Meta Description Optimization
Page Title & Header Tags Optimization
Image Alt Tags Optimization
Canonicalization For Duplicate Pages
Off Page Optimization
Manual Submissions To Directories (Google Places, Yahoo Local, YP.com)
400 Word Article Created & Submitted
Rankings Summary Report
Competition Research Report
Ongoing Support and Advice
Rate Per Month For 5-10 Longtail Keywords
Let Us Review Your Keywords/Industry For Your Rate
Build A Complete Marketing Campaign
A complete marketing campaign can include any or all of the above services. We combine the rate of each service, apply a discount and provide you with the best marketing campaign using the services you've chosen.