All websites live in a specific spot on the web; this step is where you choose yours. We brainstorm possible URLs for your website and do some research into available domain names.
We have our own domain registrar to make this process easier, so once you’ve settled on a domain name that you know is available, we can start looking at web hosting plans to find one that’s a good fit for your needs. You can sign up for hosting and register for your domain name in one fell swoop so it’s all ready for you once your website’s done.
Before you get to work creating your website, start by asking yourself all the big questions about what you want it to be. Thinking through what you want to get out of your website will help you develop a clear plan for what the website itself should be.
A few questions to ask at this phase include:
Considering what you want your website to do and how to make that happen will help you clarify how we approach each of the steps to come.
Your website’s not for you. One of the most important things you need to understand when building a new website is take time to understand who your target audience is and what they want. On day one, you asked yourself who you wanted reach with your website. Now, you want to dive in and learn as much about the people you want coming to your website as possible.
Our research of your industry will help us find out more information about your audience. And one of our not-so-secret weapons here is spending time perusing what your competitors are doing. See what their websites look like, the copy they’re using, and the topics they’re covering. As a head start for your own website, we can learn from what seems to be working for them.
All the research and planning we do did helps make this step relatively easy.
During this phase, we work out the specific pages you want to include on your website and how to organize them. If your website will be on the smaller side – just a few main pages – then you may be fine with one main menu that includes all your pages.
If your website will be a bit more involved than that and include a lot of pages, then you’ll want to figure out categories to slot them into to make your main menu less complicated and the site more intuitive for users. We work up a sitemap to make sure you know where every page on your website will go, how it will be connected to others, and that it will be easy for people to find when they’re looking for it.
Once we find something that feels right based on all the research and planning we’ve done so far, we start molding it to look just how you want it to. We build out the menus and pages you developed in your site architecture. We spend some time looking for and creating relevant images here as well to populate the different pages of your website.
Now you need to fill all those pages we've created in. If you’re not a professional copywriter, this may be a step you’ll want to revisit later, but in the interest of getting the site up without excuses, we’ll help you develop some starter copy for now.
We'll make use of the audience and competitor research we did to give you ideas and make sure we’re writing copy relevant to the people you want to reach at this stage. RWe'll provide the necessary information on each page of the website you’re building.
Now that we have everything in place to launch your website. Before we actually make it live, we spend some time on it. We see if we find the navigation intuitive and proofread all the pages we wrote to look for errors or clunky sentences.
Once we feel ready, we publish it to the web.